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Email marketing still delivers the greatest return of any marketing tactic ($44.25 for every $1 spent). But how do you incorporate the holiday season into your email marketing without coming across as cheesy? And, more importantly, how to you make sure your emails stand out from the crowd? Here are Read More

Like many solopreneurs, I “fell” into business ownership by complete accident. I was a marketing manager at an IT solutions company in Northern Virginia and was looking for a way out. At the time I was fortunate to have the backing of my family, savings and a supportive boss. After deciding to call Read More

Market research is a critical step not only for global corporations, but also for a variety of small businesses and start-ups. Although it may be tempting to rush into the product development phase as soon as possible, it's important to gather objective data and market analysis in order to build a Read More

Networking, I hate that word. It’s filled with self-serving intent and sends the introvert in me running for the hills.

But as a home business owner, networking is a necessity if I’m to keep my business alive and growing, it’s also a must for my sanity. Read More

How do you spot a profitable client in a line up? It’s a tough question but an important one. Your most profitable clients are about more than billings – they value what you do. They also pay you on time, and they pay you what you charge (willingly). If you can find and keep profitable clients, you Read More

Student loan debt figures for millennials are staggering – today the average student can expect to graduate with over $35,000 in debt.

It’s a problem that has a very real impact on the ability of young small business owners to get started and succeed. So what are your options? Read More

If you run a local contracting business, such as a landscape or painting company, the social media marketing landscape can seem a daunting one. Which is the best place to grow your business? Is it Facebook, Twitter, Pinterest, or YouTube? And how can you get more from these tools if you’re on them Read More

We’ve all been there. You click on a blog post about marketing tips ... or the latest attempts to colonize Mars (whatever strikes your interest). You skim the article for a few seconds, and then you click that back arrow so fast, it’s like you were never there.

So to help you figure out why it's Read More

Maintaining a cash flow positive situation is something that many small businesses struggle with. While there are many steps you can take to correct cash flow issues, why get yourself into trouble in the first place?

Setting goals for cash flow management can help make sure you have a profitable Read More

Whether you’re planning for growth or enjoying the benefits of unexpected sales, one thing is for sure, growth can have a big impact on cash flow.
To help lessen the risk, here are seven ways you can grow your business without killing it with cash flow problems. Read More