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A thorough and well researched article on branding, that not only identifies six major brand devaluation causes/reasons but also emphasize its importance and along with that provides a reasonable, practical approach on "How to avoid and fix them (Six Major Brand Devaluation Reasons)".

Six Major Read More

A very thorough and practical post on effective time management and business efficiency, provides new insights on time management, business tasks/activities relationship to time, (focuses on) how can that relationship be enhanced and improved to such a level where each and every activity of any Read More

Simple, brief yet effective approach to selling of the "unsaleable" products/services, how about you read it and let me know ?! I mean it works so by reading I mean applying it practically!! Read More

An article that not only highlights the importance of customer data, but also provides easy methods, practical approaches to customer data collection.

The approaches are so simple that anyone can use them to collect essential customer data not to mention that the whole article is way too brief. Read More

A must read post for small medium business owners who can't afford branding, innovation, USP but still want to compete, to grow, to earn great fortune.

This post presents a factual analysis of Customer Loyalty Program (CLP) in terms of its benefits, feasibility, provides a practical approach to Read More

Customer loyalty is essential for success of any brand (product/service), without customer loyalty a brand stands no chance whatsoever to be successful, to achieve the intended goals/objectives.

Therefore it is extremely important for Marketing Managers/Entrepreneurs to achieve customer loyalt Read More

Inconsistent and lower service quality has been considered the prime reason of dissatisfaction among 64% customers across US. That is a huge customers chunk for any niche.

This post deals with how to avoid that, how to keep on delivering consistent superior service quality, provides some prac Read More

We all know the benefits of having a team leader, but there are situations, contexts where a team leader would do more harm than good, therefore it is imperative for Managers/Small Business Owners to understand those situations/contexts to avoid any trouble resulting from having a team leader. Read More

A practical approach to brand positioning, provides a stepwise, brief but comprehensive approach to brand positioning, a must read for small medium business owners, esp those who want to position their brands or who want to learn how its done. Read More

An approach that provides practical steps on how to price luxury items, gives a detailed, thorough approach on how to set right price, how to earn maximum profit while delivering maximum satisfaction, a must read for all marketing lovers. Read More