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If you’re looking to increase awareness and visibility, my short advice is to create a human strategy. Read More

What would you do if money were no object, if you had no competition, and if you had the entire day to do whatever you wanted? Read More

As a small business owner, I place emphasis on serving my customers, working with the team and overseeing the day-to-day business operations. As I've said before, it's easy to put my own marketing efforts on the backburner - and there are many times when creativity isn’t something that is easily su Read More

I'm telling myself this as much as I'm telling you... In fact, I'm going to set an hour aside each week to fulfill this very task! Read More

For business owners who aren’t interested in handling social media marketing themselves, outsourcing is an option. And providing these social media services to other companies can be a business in itself. If you’ve ever thought about how to start your own social media business, consider this... Read More

People have some pretty crazy assumptions about social media - and it's my job to set the record straight. Here are the top 10 most ridiculous things I have ever heard. Read More

Most business professionals who attend networking events have to deliver the obligatory 30 second commercial or ‘elevator pitch.’ For many, it’s a mundane delivery of your name, your business and what you do for your clients or customers.

But, it doesn’t have to be.
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I was recently asked to contribute social networking tips for business professionals as a sidebar for an article in Women’s Health Magazine. The issue won’t hit the stands until March 2015, but it’s a great time to share some of my tips here! Read More

A ‘heads up’ to all well intentioned small business owners, marketers and entrepreneurs who are managing their online presence, but may be unaware of how big companies like Getty Images can line their pockets with your hard earned dollars. Read More

I love owning a business and wouldn’t trade it for a traditional 9-5 job no matter what the offer. However, it’s not all roses. There are a few things that make it tough, especially for those starting out. I’m wondering if you can relate to my top three. Read More