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A marketer should know how to craft newsletters or other email materials that actually engages prospects and lures them into the sales pipeline.

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The modern nature of app development, this means of promotion is important. Before you formulate your social media plans, read this advice to spark creativity and enhance tactics.

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Whether you’ve been using marketing automation for years or just getting started, you have to be on the lookout for creative ways to maximize its potential for lead generation.

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It’s glorified recycling of ideas, only this time you try to create content of a higher quality or value than the original.

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Using Google+ to promote a product is undeniably a difficult thing to pull off. It can either make or break your brand depending on how well you promote your offers to your target audience.

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How is your social media b2b lead generation campaign going so far? Is your sales and marketing team still having difficulty measuring social media metrics? Is your boss still doubtful of the benefits of social media marketing? Here’s more reasons to help your boss see the value of your company’s o Read More

When it comes to generating business to business sales leads, it’s not just about how great your marketing people are at locating qualified business leads, it’s also about how effective you are at being found by your target customers.
Read more at http://www.business2community.com/b2b-marketing/is Read More

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless Read More

Sometimes you have to look past your own test paper and see what everybody else is writing, not to copy exactly what you see but just to know what’s going on out there. In a fiercely cutthroat world like B2B Marketing, competition will either make you or break you. Yes, everyone competes, but c Read More

Customers can be a real puzzle for some marketers. They can either be a source of profitable sales leads, or they simply leave you hanging in the course of your lead generation campaign. A lot of marketers define their market simply by their demographic profiles alone. But to truly understand your Read More