The Differences between Sales and Marketing: Simplified for the Curious

Posted by belsummers under Marketing
From http://www.sales-and-marketing-solutions.com 3917 days ago
Made Hot by: PMVirtual on August 3, 2013 6:59 am

By the book, sales and marketing may be two different concepts, but one thing is for sure: they don’t exist independently from each other. Salespeople would have to start from scratch if their product was not marketed effectively to the target audience. In the same way, marketing would be pointless if there were no salespeople to close out purchases in the end. You could say, the two are individual, goal-driven players – but on the same team.

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Comments

Written by lyceum
3909 days ago

Belinda: Thanks for explaining the difference between sales and marketing! As an experienced purchaser and social media evangelist with an interest in business philosophy, I think you have add the buyer (purchaser) to the mix and check so the core values are integrated in the whole organization. I see the problem with the different department against each other like a silo system.

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