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For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates Read More

Standing out and leveraging your company’s strengths in the market often depends on past and present branding efforts. Even when your business is doing well in the marketplace, you still need to conduct regular brand assessments to ensure it stays that way. Read More