Why your B2B brand should be on Instagram

Why your B2B brand should be on Instagram Avatar Posted by RICGNY under Direct Marketing
From http://www.ricg.com 690 days ago
Made Hot by: OpenSourceMedia on March 26, 2014 12:59 am
For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates transparency and gives a window into office culture, a sort of insider look at the company. Some people say that as we age, our interest in pictures never really goes away. Capitalize on this as you seek to engage your target audience. Starbucks does this well.



Comments


Written by righthand
686 days ago

The FedEx and GE examples were compelling because at first they'd seem like hard brands to bring to Instagram.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Mike Abasov @Mike_Abasov Serves Business With a Smile

The smile on Mike Abasov's face reflects the joy he feels every time he helps entrepreneurs reach their … More
Editor's Picks


Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?