Why your B2B brand should be on Instagram

Why your B2B brand should be on Instagram Avatar Posted by RICGNY under Direct Marketing
From http://www.ricg.com 132 days ago
Made Hot by: OpenSourceMedia on March 26, 2014 12:59 am
For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates transparency and gives a window into office culture, a sort of insider look at the company. Some people say that as we age, our interest in pictures never really goes away. Capitalize on this as you seek to engage your target audience. Starbucks does this well.

Sponsored Content


Comments


Written by righthand
128 days ago

The FedEx and GE examples were compelling because at first they'd seem like hard brands to bring to Instagram.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Warren Rutherford Creates Managerial Magic @OwnerTES

When it comes to finding new sources of productivity, Warren Rutherford has built his business on helping to release … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?