For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates transparency and gives a window into office culture, a sort of insider look at the company. Some people say that as we age, our interest in pictures never really goes away. Capitalize on this as you seek to engage your target audience. Starbucks does this well.
Why your B2B brand should be on Instagram
Posted by RICGNY under Direct MarketingFrom http://www.ricg.com 3689 days ago
Made Hot by: OpenSourceMedia on March 26, 2014 12:59 am
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