Why your B2B brand should be on Instagram

Why your B2B brand should be on Instagram Avatar Posted by RICGNY under Direct Marketing
From http://www.ricg.com 616 days ago
Made Hot by: OpenSourceMedia on March 26, 2014 12:59 am
For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates transparency and gives a window into office culture, a sort of insider look at the company. Some people say that as we age, our interest in pictures never really goes away. Capitalize on this as you seek to engage your target audience. Starbucks does this well.


Written by righthand
612 days ago

The FedEx and GE examples were compelling because at first they'd seem like hard brands to bring to Instagram.

Log in to comment or register here.

5 Things Your Latino Employees Wish You Understood

Latino employees are the fastest-growing segment of the U.S. workforce – in fact, by some estimates one in three working …

Emory Rowland @emoryrowland Provides Lift for Good Guys

Emory Rowland has been helping David face Goliath for some time now. It all started back in 1997, when Rowland launched … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?