Why your B2B brand should be on Instagram

Why your B2B brand should be on Instagram Avatar Posted by RICGNY under Direct Marketing
From http://www.ricg.com 251 days ago
Made Hot by: OpenSourceMedia on March 26, 2014 12:59 am
For success on Instagram, one must be visually compelling. Take Starbucks for example. They don’t use Instagram to tell followers what Starbucks employees are doing for their communities. They use images of happy, caring Starbucks folk cleaning up trash or volunteering in city schools. This creates transparency and gives a window into office culture, a sort of insider look at the company. Some people say that as we age, our interest in pictures never really goes away. Capitalize on this as you seek to engage your target audience. Starbucks does this well.

Sponsored Content


Comments


Written by righthand
247 days ago

The FedEx and GE examples were compelling because at first they'd seem like hard brands to bring to Instagram.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
Editor's Picks

It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!