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It is easy to see the obvious differences in different cultures, but we sometimes forget to look for the differences in rules and regulations in different countries. When we dig a bit deeper and try to understand the reason behind these different rules, we may stumble across the key to a deeper knowledge of this different culture. Read More

Successful online businesses understand they are now B2P, or Business-to-People companies. One of the ways to go off track on social media is to focus on the tools and platforms. Social media is about connecting with people. Web marketing is a Business-to-People environment. Read More

How have you built trust in cross-cultural communication with international clients? Please share your tips for next month's cross-cultural communication challenge to cultivate trust. Read the tips for the 2 previous monthly cross-cultural communication challenges, to expand your mindset and get extreme with clarity. Read More

There are options available today to reach your international markets that have never existed before. An international blog is a solution for some businesses to find out more about their foreign market opportunities Read More

What is it about your use of Twitter, or blogging, or Facebook, or video, or any other combination of social media tools and tactics ,that you believe makes them actually work for your small business? What does not work? How do you manage your time around all this? Here are some answers to these questions. Read More

Some businesses do not know how to evaluate whether social media can help their business or not. The key is to avoid listening to the hype. Stay focused on the message you convey and go out and connect with people. Read More

These are the 12 social media tactics that work well for my business today. I usually spend a couple of hours a day on social media. But these tactics work well for me, because I can adapt the time spent to the time I have available. Although they work well for me these tactics may not work for your business in the same way they work for mine. Read More

Comparing requests for the reciprocal exchange of links with proactive link sharing to build strong social networks for businesses. Read More

How to use culture-customized content within an international social media marketing strategy... and to take a new foreign market entry one step at a time. First to create relationships and connect with new markets and then to learn how to adapt sales and marketing for new international clients. Read More

A look at the definition of international business. Are "International Business" & "Global Business" the same thing? When determining whether a business is international or not, and when comparing how one business could be "more international" than another, perhaps the best thing is to look at the company's mindset. Read More