Content Marketing To Connect With Your International Markets

Posted by CindyKing under Online Marketing
From http://cindyking.biz 920 days ago
Made Hot by: lyceum on August 4, 2009 6:11 pm

How to use culture-customized content within an international social media marketing strategy... and to take a new foreign market entry one step at a time. First to create relationships and connect with new markets and then to learn how to adapt sales and marketing for new international clients.

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Written by CindyKing
918 days ago

Yes,I don't think there are that many good cross-cultural business books out there. So I'm looking forward to Sylvie's book for the social media and PR aspect.

Another interesting way of looking into cross-cultural insights is through movies. You need to give put a little bit of preparation and pay attention, but it works fairly well for some people.

This website is a great resource of this -

Intercultural Film Database - http://www.uni-hildesheim.de/interculturalfilm/index.php

This database has an alphabetical list of movies. There are tips on which parts of the movies to pay attention to and what you can see there. Take your time to read the glossary which explains the terms used. These terms are directly related to cross cultural marketing. When you look at the tips and the glossary it is easy to pick up the cross-cultural differences that come through the movie. And then most of these cultural differences are easy to adapt to business situations.

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Written by lyceum
918 days ago

Cindy,

I have to check out the book by Sylvia Cambie. Thanks for the tip.

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Written by CindyKing
918 days ago

Martin, No I haven't! Another one to add to my wishlist :)

My next read is: International Communications Strategy: Developments in Cross-cultural Communications, PR and Social Media by Sylvia Cambie. It came out recently on Amazon UK - I've had to wait for Amazon France to catch up - just checked and it's finally there :)

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Written by lyceum
918 days ago

Cindy,

Have you read "Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures" by Richard R. Gesteland?

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Written by CindyKing
918 days ago

Yes, it can be complex simply because you have to juggle so many things at one time. Each one of these things is not that difficult for business professionals. And knowing how to adapt content for different audiences is one of them.

The key thing is to constantly make the effort to develop the international people skills or cross-cultural competence. And that requires a personal effort... which we don't always take time for.

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