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Tough decisions are the signature of startups. Whether it’s choosing who to hire, what to build, or how to market your product. Read More

Contrary to popular opinion, the death of TV as an advertising medium has been greatly exaggerated, as this trend continued towards the end of the year as app developers employed the services of celebrities from Christoph Waltz to Arnold Schwarzenegger and even TV’s Incredible Hulk, Lou Ferrigno, t Read More

The way your content previews in search results and social media isn't arbitrary. Control your content's rich snippets using these steps. Read More

Most companies spend huge budgets creating content to get people to sign up to their product.

But once a customer signs up, it’s left to a handful of badly written FAQs to help people get the most from the product. It’s no wonder up to 60% of users who sign up for a free trial use a product once Read More