For those of you looking for startup ideas that are hot today and recession proof, consider anything to do with saving energy, sustaining the environment, or solutions to the global warming problem. These are especially good for Gen-Y (millennials) who have the passion, or every Gen-Y “wanna-be” (o
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Martinzwilling submitted the following stories to BizSugar
Go Green With Ten Startup Triple Bottom Line Ideas
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4965 days ago
Culture Counts in Every Business, Large or Small
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4966 days ago
Can an intangible like a company’s culture make a difference in your business? That is a tough question. After all what is culture? And can it impact your bottom line?
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Ten New Elements of Openness in Startup Leadership
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4967 days ago
The emergence of social networking and the Internet has caused a new focus and value on “openness,” which leads to a new element of leadership, called “Open Leadership.” The mantra of open leadership is “Be Open, Be Transparent, and Be Authentic.” This is counter to the traditional business premise
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Founder’s Stock is Simple, but Watch the Details
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4968 days ago
In reality, so-called “founder’s” shares are simply common stock, issued at the time of startup incorporation, for a very low price, and normally allocated to the multiple initial players commensurate with their investment or role. But that’s only the beginning of the story.
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Non-Profit Startups are Still a Bigger Challenge
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4969 days ago
A common misconception I often hear in the startup world is that non-profits are easy and safe, since they don’t have to pay taxes, and they don’t have to make a profit for their shareholders. In reality, from the feedback I get from non-profit executives, exactly the opposite is true.
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Five Strategies to Break a Startup Terror Barrier
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4970 days ago
One of the biggest impediments to starting a new venture is the “terror barrier,” as popularized by Bob Proctor, a 75-year-old millionaire and world renowned entrepreneur. This is the imaginary barrier that always seems to appear at the critical point where we would step out ahead of peers or compe
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Startups Should Avoid These Social Media Mistakes
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4971 days ago
If your startup can’t be bothered with social media, or has no plan to take advantage of it, then you are definitely at risk these days. But simply jumping in is not enough. Before you start spending money and time being a user, you need to understand how it can help you and your business. Using it
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Search Engine Marketing - No Panacea for Startups
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4972 days ago
Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). For most, it sounds like a magical process or a scam, with the experts spewing so many acronyms.
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Gen-Y and Startups Lead the Recession Recovery
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4973 days ago
Every dark cloud has a silver lining. Driven by the recent recession, smart entrepreneurs of all ages are jumping into the fray with new ideas, new recovery strategies, and discarding outmoded business models. I see it most in the newest generation of entrepreneurs (Gen-Y), who were shocked out of
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You Need Customer Loyalty, Not Just Satisfaction
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4974 days ago
You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your p
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