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AIDA (Attention, Interest, Desire and Action) attempts to describe the various stages a customer goes through before making a purchase. Whilst it has long been agreed that applying broad categories to every customer is too simple, I think it is still useful from a marketer’s perspective. Read More

Blogging is a real commitment, particularly when you have more than one site to write for. Many new blogs get abandoned within the first month or two, but even if you’ve been blogging for years the same problems of finding inspiration and defining purpose can keep cropping up. Read More

I am a big fan of surveys. Too often marketers try to use abstract data or personal opinion to define their customers and work out what they want. I find the simplest and most effective method is to ask them.

A well designed survey will help you to clearly define who your customers are, what the Read More

Unless you can afford an in-house designer, the likelihood is you will need to outsource building (or refreshing) your website to a web designer/ agency. Here are the top 7 questions I would ask web designers pitching for your business to make sure you get the best possible person for the job. Read More

Following on from part 1, this blog post will look at your email newsletter, website conversion rate, press releases and your competitors. Can you answer all these questions about your business marketing? Read More

Over the weekend I saw a Quidco TV advert that nicely summed up why, as an advertiser I don’t like using cash back websites. After 20 or so seconds seeing a family get money back on all their online purchases, we see the Quidco logo and URL, and then, just before the advert ends, the voice over qui Read More

In my opinion what sets good marketing apart from “bad marketing” is getting the basics right. By this I mean having actionable data on customers and the market that dictates the direction of a company’s marketing.

Going from good to great requires imagination and flare, however, to get to grea Read More

Webinars are a great way to engage with your customers on a more personal level, and to cover topics in detail. This year we ran our first webinar at work, and for all involved it was our first time running them. The webinars have gone fairly smoothly and we have had good turn outs for both so far Read More

No matter how big or small your marketing budget is or how many different channels you use, prospective customers are judging you and making decisions based on the information you present to them (or don’t). Here are a collection of quick wins you can apply to your digital marketing today. Read More

Much like the universe, the number of social media based tools for businesses are seemingly endless. The truth is, you don’t need many to be able to effectively manage your social media. Here are the essential tools to manage and monitor your business social media campaigns. Read More