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According to research from Fipp, of all the marketing channels used today, influencer marketing is experiencing the fastest growth.

This makes sense since in general, consumers trust influencers more than they trust brands.

7 Unusual Influencer Marketing Techniques That’ll Help You Stand Out Read More

So your visitors aren’t clicking your call to action button.

Do you know why?

Taking the time to figure out why visitors aren’t engaging with your CTA is one of the key ways of improving conversion and sales.

We’ve got 49 reasons your visitors might be avoiding your CTA (plus some pretty a Read More

Launched on October 6, 2015, Twitter Moments is the embodiment of Twitter’s latest objective as put forth by CEO Jack Dorsey.

“You should expect Twitter to be as easy as looking out your window to see what’s happening. You should expect Twitter to show you what’s most meaningful in the world to Read More

"There are many words that can be crammed in front of “content marketing” or “copywriting.”

There’s “data-driven content marketing,” “conversion copywriting,” and “customer success copywriting.”

But by far the most frequently used (and abused) term among non-copywriters is “SEO copywriting.” Read More

A picture is worth 1,000 words.

You know the phrase. It’s the belief that an idea, story, or concept can be explained or conveyed with one single image.

Consider this:
* The brain can see images that last for just 13 milliseconds.
* Our eyes can register 36,000 visual messages per hour.
* Read More

A couple years ago, I had the distinct pleasure of attending a talk by Dave McClure of 500 Startups.

It was a revelation for me, because I’d never
a) heard of the now-ubiquitous AARRR, or “Pirate Metrics” framework for startup metrics, and
b) heard someone entertainingly swear so much as a k Read More

Remember those annoying, ugly, blinking grey boxes that popped up only after you’d already clicked the “X” to close the window?

As annoying as they are, it’s important not to be too quick to write off this theory as a whole.

Here’s why:

When you take advantage of technology’s ability to pr Read More

In 2014, "61% of executives cited data management as their most significant challenge."

That’s unsettling news. Why?

Because opportunities exist to create targeted branding campaigns with the help of analytics.

How can your business can infuse analytics into your marketing strategy?

1. Read More

If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “That’s an understatement.”

But the thing is, content marketing has been a big freaking deal for a very, very long time.

Well over 100 years, in fact.

Here are 5 exampl Read More

Companies rely on consumer feedback to reflect, learn, and grow.

Positive reviews offer businesses the opportunity to perfect products and services that already satisfy their consumers.

On the other hand, negative feedback pinpoints areas of improvement. From delivery times to product quality Read More