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Many large companies have started to take advantage of retargeting, a marketing practice that’s sole purpose is to bring back visitors that have already seen what a given company has to offer. Is this practice a sustainable option for small businesses as well? Keep reading to find out. Read More

An interactive infographic on the top qualities to look for when searching for super employees. As your business begins to take off, you need talented, effective employees to take care of key functions so you can focus on the things that matter most to strategic growth. This interactive infographic Read More

Many marketing strategies and sales efforts fall flat because the customer has a hard time connecting with the product. The art of enchantment, or great story-telling, ensures that your audience will not only connect with your products, but that they’ll have an easier time telling others about them Read More

As a business owner, you know the value of getting the word out about a product or service. You may have already embraced the use of social media to accomplish this goal. And, then, you realized, social media took a great deal of your time. That is time away from your customers and the hard work yo Read More

Businesses can no longer just thrust their message into the faces of consumers–we need to entice. Enter content marketing: the pull to promotional push, the lure to draw your new customer base in and keep ‘em hooked. Read More