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Niner Bikes was founded by Chris Sugai and Steve Domahidy. They met on a local Wednesday night ride that they participate in every week to this day. Niner is the culmination of many conversations over coffee, the handlebars, or a cold beer. Read More

Marketing podcast with Ann Handley and C.C. Chapman (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen) Read More

Everyone online these days is encouraging you to create content, but with a constant demand for fresh ideas it can be a bit tough to come up with topics to write about day in and day out. I have a few sources I turn to consistently for inspiration, but today I’m going to reveal what for some Read More

I’ve written about the topic of referrals a bunch this year, but you get that, right – I mean, I wrote an entire book on the subject called The Referral Engine. (Hint: It fits in most small business owners stockings!)
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I’m one of those folks that is squarely in the camp of the glass is not just half full, it’s mostly full, so this post may seem a tad uncharacteristically, well, negative. Read More

Too often small business owners abdicate important roles to so-called professionals with more experience. The problem with this approach is that nobody has your experience. Read More

Marketing is essentially getting someone that has a need to know, like and trust you. Of course then you must turn that know, like, and trust into try, buy, repeat and refer.

That my friends is the entire practice of marketing summed up in seven little words that make up what I call The Marketin Read More

I have produced a weekly podcast for about five years now. It started out as one of my content creation tactics but quickly became an important way to gain access to leading authors and marketing professionals. In fact, I’ve often referred to it as my secret weapon. Read More

Content RulesEveryone’s talking about content these days and like it not you’ve got to get in the publishing game. (Content Rules – great book on the subject just out.) Read More

While this may be hard for some business owners to come grips with – leaning instead towards the “marketing is a strange form of creative Read More