BizSugar.com › User › ShawnHessinger › Submitted

A study insists use of small business credit cards was helpful in increased revenue and job creation between 2003 and 2008. But since the study was completed just before the worst part of the recession hit, we are left to wonder about the real impact of so much credit. After all, other sources insist that unpayable loans and low customer spending led many businesses to close. I wonder if any of them had run up big bills on their small business credit cards. Read More

This great infographic shares small business news about how social media is really being adopted by small business and even how much success small businesses report seeing after using the tools. As expected, the number of small to medium sized businesses using these services remains low, and so do the percentage of users who say use of the tools has resulted in increased sales. Though the jury is still out, there are businesses that have claimed substantial response to social media marketing, and it seems logical that number will continue to grow over time. Read More

OK. I'll admit it. I'm a huge Star Trek fan, particularly of the vintage 1960's series. And with the growing popularity of a recently launched Star Trek fan site which ranked pretty high on Yahoo! "trending" for Web search earlier last week, I decided to combine my love of pop culture references and online business advice once again. I hope the post is not just entertaining but also informative because it deals with a lot of pretty simple ideas about online marketing I've picked up over the last few years. Enjoy! Read More

If your product is awesome enough, price shouldn't matter. Check out this small business news applicable to just about everyone. The incredible tree house built by a Swedish architectural firm profiled in this Fast Company article goes for $575 per night. Why? The pictures and description speak for themselves. How many other similar experiences like this are there out there? Does Holiday Inn offer comparable accommodations? Certainly not. So the price of a stay at a traditional hotel compared to one in this incredible tree house is really unimportant. Can your products and services make your competitors unimportant? They can if they're incredible. Read More

Our latest post at the BizSugar blog shares some important small business news about the growing trend of online video and how it can improve your small business marketing efforts. As I've mentioned before, we'd love to see more video submissions here at BizSugar. Want to share a video link? Simply enter the Web address of a video post on YouTube or another favorite video site in the story url section while posting and start sharing your own favorite online small business videos with the bizSugar community Read More

Check out the statistics for yourself in this comprehensive report prepared by Frank N. Magid Associates Inc. sponsored by video site metacafe giving detailed insight into the rapid adoption of video among online users. If you are trying to reach online audiences, video needs to be a part of your marketing campaign. The report provides details statistics worth review by any online marketer or business owner Read More

Simply put, online video is huge and growing more critical to online business everyday. If you want to get attention online and aren't sure what return you can expect, check out this data on the growing popularity of online video and its importance in reaching your online market Read More

Want the "edgy" feel of a social media presence while maintaining total control over your brand image? Want to put yourself out there with a marketing message built on feedback from your customers and a transparent approach to all aspects of your business but aren't prepared to make the substantial changes necessary when your customers tell you you're headed in the wrong direction? That a lesson currently being learned the hard way by the traditional media industry. Social media branding requires a dramatically new approach to your customers and your product Read More

When it comes to using social media for networking purposes, plenty of gurus have sprung up with ideas about how to leverage the latest tools. But few people have probably served as a better example of how to use social media as a networking tool in practical terms than former Apple Computer chief evangelist Guy Kawasaki, now Entrepreneur in Residence at Garage Technology Ventures Read More

Hi, folks. Put this together as kind of a more in depth exploration of how you go about creating real community on BizSugar or any other social media site you might participate in whether large or small. Thankfully, there are many others among our regular users here at BizSugar who are equally adept at building community through social media so I thought it would be great if everyone could pitch in with some suggestions as I'm sure there are things that could be added here. Besides, getting others' input is what social media is all about, right? Thanks, in advance, for your contributions! You can comment here or on the blog post by following the link. Read More