Everything I write about on Copypress is related to content marketing. I am a die-hard believer in the benefits off all forms of it, but today I want to discuss some things that have an impact on the effectiveness of your content marketing.
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MSEO submitted the following stories to BizSugar
Online Marketing: You Get What You Pay For
Posted by MSEO under MarketingFrom http://www.copypress.com 3969 days ago
Giving Advice on Your Blog? How NOT to Sell Snake Oil
Posted by MSEO under MarketingFrom http://www.copypress.com 3970 days ago
Most bloggers want to provide great information for their readers. I have written about giving readers information they need and want many times. However, I see many articles where people are trying to offer valuable information, but perhaps without knowing it, are essentially selling snake oil. Be
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Mistakes I Have Seen Guest Bloggers Make, Part 2
Posted by MSEO under MarketingFrom http://www.copypress.com 3983 days ago
Six months ago I wrote 8 Mistakes I Have Seen Guest Bloggers Make. Each of these mistakes still applies, but I am going to discuss some more common problems.
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Are You Creating a Need in Your Content Marketing
Posted by MSEO under MarketingFrom http://www.copypress.com 3989 days ago
When you are trying to convince people to invest in a product, you need to “create a need” in your marketing. People don’t like to be sold to when they are doing research.
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Changing the Company Mindset About Content Marketing
Posted by MSEO under MarketingFrom http://www.copypress.com 3997 days ago
Made Hot by: DigiTechBlog on May 24, 2013 9:18 pm
Many in-house marketers have told me how their company doesn't understand the importance of content marketing. They struggle, argue and often get no support to complete tasks.
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The Auto Industry’s Lack of Content Marketing Makes Decision Making Difficult
Posted by MSEO under MarketingFrom http://www.copypress.com 4012 days ago
I can tell you right now that many car dealership websites and car manufacturers are doing a horrible job at usability and content marketing! Horrible! FYI auto industry, people use the Internet to research nowadays.
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5 Content Marketing Myths [A Slight Rant]
Posted by MSEO under MarketingFrom http://www.copypress.com 4018 days ago
Made Hot by: whitehatseo on May 8, 2013 1:57 am
Everyone is talking about content marketing, but there are some myths that can't be ignored. Here is a rant about them in hopes that we can learn and move on.
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3 Beginner Tips for Adding Images to Your Articles
Posted by MSEO under TechnologyFrom http://www.copypress.com 4025 days ago
A good image can enhance an article by appealing to a need & creating trust. If you claim something is true, an image that verifies that will enhance the article.
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Medical Professionals, Some of You Are Failing at Online Content Marketing
Posted by MSEO under MarketingFrom http://www.copypress.com 4046 days ago
As a consultant and SEO I work with a variety of industries. One industry I see that is failing at content marketing the most is the medical profession. Obviously there are medical groups and surgeons that are making an effort and there are some that are doing a great job, but as a whole this prof
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A Quick Guide to Choose, Find and Use Infographics
Posted by MSEO under MarketingFrom http://smallbiztrends.com 4060 days ago
Made Hot by: SJC on March 25, 2013 7:06 am
Infographics are everywhere these days and you can find them on just about any topic. Infographics are a great option for supplementing your content and providing great information to your readers. There are many great infographics out there, but there are just as many that are no good.
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