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When I first launched the Marketing Impact podcast, my intent was to provide listeners with a world of information about marketing. I have to confess that I have probably learned more than anyone else. Things I thought I knew about various aspects of marketing are few and far between. In the last t Read More

There are plenty of articles that tell you how to increase conversions by "adding" certain things to your website. This article from Right Mix Marketing talks about things to "remove" from your website that are likely costing you conversions. Read More

Mobile applications are far from dead. In fact, there are many reasons why your business needs to have one. This article in AllBusiness.com shows some statistics that are likely to convince you that you absolutely must have a mobile app. Read More

Many business owners do not want to face the possibility that their business will be the subject of a lawsuit. However, if you own a business, you need to come to terms that it is a real possibility. There are a number of things you can do to help protect yourself which are discussed in this articl Read More

Great article from Small Biz Trends about project management. The overall theme is that you are never too small to need project management. I completely agree as there are times that even a single freelancer can get buried in work. I know from experience. Read More

One of my all-time favorites from iSpionage. This is a great post about how presidential candidates are using digital marketing to help reach voters. It includes information on how they collect and use data as well as their website design with A/B testing of landing pages. Read More

Media outreach can be difficult. However, there are a few things you can do to help increase your chances of being featured in various media outlets. Kerry Heaps talks about ways to increase your chances to get more media coverage in this episode of the Marketing Impact podcast. Read More

Tweak Your Biz article about Wikipedia marketing. Mike Wood of Legalmorning.com tackles the three main areas of Wikipedia marketing with an overview of how to manage each. Read More