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How will you focus your efforts in 2015? Here's more about the three word rule and the words I chose to guide my success in the New Year. Read More

What's your social media "number?" Do you know? Does it matter? Here's how to tell if your social media marketing is working and how you can focus on attracting more of the RIGHT people to your profiles and business. Read More

Marketers might continue to hail content marketing “King,” but that doesn’t mean this powerful strategy won’t continue to evolve. In fact, it’s changing every single day. As a business owner, you have to keep up with the constant changes if you want to use this strategy to grow your business. Probl Read More

Nominations are in and you’re up next! Your Facebook friend chose you to complete the ALS Ice Bucket Challenge. Now, you have 24 hours to dump ice-cold water over your head, donate to the ALS association, or BOTH. It’s a phenomenon hitting social media. Everyone from celebrities and former presiden Read More

Who's in charge of creating your brand's story? Too many small businesses, entrepreneurs and startups trust the delicate reputation of their brand to the wrong people. Find out how to avoid that and make sure your'e not getting taken for a ride, being charged way more than you should for subpar res Read More

Who is the hero in your brand's story? If you're not sure, it's probably not the right person. Find out how to make your customer number one whenever you tell your brand's story (and why it's so important) Read More

One of the biggest hurdles entrepreneurs have to jump over in the content marketing world is planning. Here's a step-by-step method for organizing your content marketing plan. It's simple, easy to use, and has pictures! Read More

As a Copyblogger certified content creator, it's safe to say I have a lot of respect for their organization. In spite of that, I've chosen NOT to follow their lead on one major shift they just made. Here's why. Read More

Sick of hearing generic content marketing strategy advice? These 10 questions are a bit off the cuff but the answers will help you get *real* insight into your customers, and how you can reach them. Read More

How your small business can serve an audience with Ritz-Carlton level care (it's not as hard as you might think!) Read More