Predictions for social media, content marketing, digital marketing and more in 2014. The Business Marketing Association and Forrester Inc noted anxiety among marketers in research presented at the BMA’s annual conference this year.
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DavidCoyne submitted the following stories to BizSugar
Could All This Happen to Marketing in 2014?
Posted by DavidCoyne under MarketingFrom http://b2bcopywriter.net 3820 days ago
Why Your Ezine Needs a Face
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 3830 days ago
Made Hot by: DigiTechBlog on November 26, 2013 6:25 pm
How to use a persona to improve customer engagement with your ezine. Research shows that putting a human face to your marketing can help build your brand more effectively than publishing as an anonymous company.
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6 Brainstorming Techniques for Content Creation
Posted by DavidCoyne under MarketingFrom http://b2bcopywriter.net 3854 days ago
Stuck for content marketing ideas? Try these six techniques to jumpstart your creativity. By combining cognitive approaches and brainstorming methods, you'll discover content ideas at a much faster rate.
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5 Worst Twitter Practices that Sabotage Your Marketing
Posted by DavidCoyne under Social MediaFrom http://b2bcopywriter.net 3872 days ago
Made Hot by: robinandy58 on October 18, 2013 9:17 pm
A big mistake I made when I started using Twitter was that I mistook content distribution as social engagement. Learn the right way to use Twitter by following some good manners and proper interaction...
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Testimonials and Beyond: How to BulletPROOF Your Content
Posted by DavidCoyne under Direct MarketingFrom http://b2bcopywriter.net 3896 days ago
Of the many ways to structure content marketing, my favorite is The Motivating Sequence. Direct marketers have used it for decades, but you can also apply it in many types of marketing content.
This is how the Motivating Sequence is organized... Read More
This is how the Motivating Sequence is organized... Read More
Unique Selling Proposition – Revealing Better than Telling in Content Marketing
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 3896 days ago
How can you differentiate your product from the competition without sounding like a sales pitch? Get customers to tell it for you.
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Lead Nurturing: The First Steps to Take
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 4489 days ago
Discover the steps to improve your lead nurturing. Topics include using the right content, qualifying prospects, and implementing closed loop marketing.
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Content Marketing: Should You Demand Email Registration?
Posted by DavidCoyne under Online MarketingFrom http://b2bcopywriter.net 4504 days ago
Content marketers frequently debate the pros and cons of requiring web visitors to register their email. But it doesn't have to be exclusively one way or the other. Try these techniques ...
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9 Tips For Effective E-Newsletters
Posted by DavidCoyne under Online MarketingFrom http://www.b2bcopywriter.net 4659 days ago
When you're not able to keep in touch with customers as often as you like, an e-newsletter is a great way to keep your company on their radar screen. It's also an economical promotion method. Here are 9 tips to keep your email subscribers engaged with your content.
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How To Write An Effective FAQ Page
Posted by DavidCoyne under Online MarketingFrom http://www.b2bcopywriter.net 4663 days ago
An FAQ (Frequently Answered Questions) page is one of the most important sections of a website. Well written questions and answers can boost your rapport with site visitors. And it saves time by reducing email with questions that you've probably answered over and over again.
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