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Check out these important updates for nonprofit professionals on the hot topics of online giving and Google Grants. Read More

TV Commercials: In a world of DVR, do they still work? Do they still have the power to persuade, engage and awe consumers? We seek to answer that question by analyzing three recent commercials from GE, Apple and Planet Fitness. Read More

Despite all the collected and shared marketing knowledge out there, many businesses and nonprofits continue to make the same mistakes. Here are a handful of these all-too-common marketing mistakes, and some quick tips on how your organization can avoid them. Read More

It’s an exciting time in the evolution of data marketing. Businesses across the board are working frantically to unlock the potential of data. That means there’s a lot of info flooding out of the gates right now. Here are four stories exploring different aspects of the data revolution. Read More

For nonprofit organizations, there’s a great online marketing opportunity you may not know about. It’s sitting there like a present, wrapped up and waiting to be opened. If you look at the tag, you’ll find this gift comes from one of the Web’s biggest names: Google. What is this mysterious bounty? Read More

Hasbro, Axe and Zicam all recently took creative approaches with their marketing efforts. We’ll tell you whether their attempts were inspired or perspired—and what you can learn from their shots at marketing glory. Read More

The Internet has changed everything for charities, philanthropies and nonprofits. Social media, in particular, has impacted the way donors share, influence and give. Here are some statistics showing how social media can be a huge advantage when used effectively for nonprofit fundraising. Read More

Are you trying to unlock the mystery of paid search? Here's a basic primer on paid search—what it is, how it functions, and how it can benefit your business. If you’re exploring the possibility of testing paid search, this will give you some insight into whether or not paid search will work for you Read More

You gotta love Super Bowl Sunday. It’s the one day of the year when people actually look forward to watching commercials instead of fast-forwarding them. Here are a handful of picks for the good, the bad and the ugly from this year’s Super Bowl marketing. Read More

While more businesses and nonprofits have embraced and adopted data-driven marketing, the sheer amount of customer information (data) available remains a challenge. A new report shows where companies are currently at when it comes to data marketing based on results from a survey of over 700 of the Read More