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Customers take longer to find a solution than we think. Companies tend to focus on their initial contact with customers, believing that shoppers' experience with a product or service begins when they walk into a store or visit a Web site. In fact, their journey begins much, much earlier. The easy availability of information on the Internet today Read More

"In the coming decade marketing will be reengineered from A to Z. There is little doubt that markets and marketing will operate on quite different principles in the early years of the twenty-first century." Read More

This week we'll be looking into another interesting campaign undertaken by DDB Brazil for the Brazilian online bookstore, Editoras Online. This campaign cleverly integrates social media, crowd sourcing, mobile marketing, guerilla marketing, and online to position Editoras uniquely as an innovative and emotive brand. In this campaign QR codes are c Read More

"Increasingly, customers will connect with one another to make decisions. They will use their uncontrollable voice to do business on their terms, not yours. Brands need to heed that voice. Technology makes information, including customer dissatisfactions, available instantaneously. Technology has created a new stage for consumers to connect with Read More

Toshiba recently launched this interesting campaign in the US, that pitts two small-towns against one another to see who can do more interesting things with laptops: Boring, Oregon and Normal, Illinois. Yes, these places really do exist Read More

"We are in the twilight of a society based on data. As information and intelligence becomes the domain of computers, society will place more value on the one human ability that cannot be automated: emotion — will affect everything from our purchasing decisions to how we work with others. Companies will thrive on the basis of the stories and myths Read More

"We firmly believe that for us, the right way to build a brand is by delivering a great service. Customers learn about who we are as a result of interacting with us. A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. People notice that over time. I don't think there are any shortcuts. Read More

"A great brand taps into emotions. Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It's an emotional connecting point that transcends the product.' A great brand is a story that's never completely told. A brand is a metaphorical story that connects with something very deep — a fundamen Read More

'We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer — But to me, nothing could be further from the meaning of good design. Design is the fundamental soul of a man-made creation.' Read More

QR Codes. In Japan, they're just about everywhere and they have transformed the way brands interact with consumers. They feature on TV advertising, business cards, products, websites, newspapers, magazines, posters, direct mail, outdoor ads, and even graves! In a Japanese survey conducted way back in 2005, 73.3% of respondents advised that they ha Read More