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An SEO campaign is comprised of many steps. The first phase is the research phase. It’s necessary to scope out the competition and figure out which keywords would be the best fit to target. Once keyword research has been completed the next phase is on site optimization. This involves going through Read More

In my opinion a blog is the second more valuable piece of real-estate a brand has, next to the company website of course. But just having a blog isn’t enough to make it a real SEO powerhouse. Read More

Read these five useful warning signs to discover if you're likely to become a Twitter Quitter in the near future. Read More

Once you build an email list, say a really BIG list, the story doesn't end there. It is not enough to have people on your list, but you should make sure they're responsive. Read More

Mid-level or even top executives who “grew up” in large companies often look with envy at startups, and dream of how easy it must be running a small organization, where you can see the whole picture and it appears you have total control. In reality, very few executives or professional stars from la Read More

There is a recent phenomenon observed in some successful companies - give your staff as much time off as they want! How can this work? This post reviews a recent FT article and suggests issues to consider. Read More

The success of a newsletter is determined by its readers. Who reads your work and who is concerned about your business? And more importantly, what is it that you want to communicate and how effectively do you manage to do that? Read More

In episode 31 of Web Domination, we chat once again with Gideon Shalwick the YouTube and video marketing expert (see part 1 of the chat here). In this chat we run through how to get the YouTube traffic back to your own site and turn them into opt ins and customers. Read More

The decision to buy something or conversely not to buy something, is not one that is ruled mostly by logical thought processes. Rather it is one that is ruled by a range of different outside influences and emotional impulses that we really have very little control over. Read More