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I think that you'll like this story. My wife, my daughter, assorted friends, and even some friendly aliens (not those kind of aliens!) frequently ask me why I'm always on the computer. I AM on the computer a lot, these days. But why? Well for one, that's where...the action is, for small business and Read More
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The article tells a success story of creating a market niche by using real cats, how well customers received this gimmick and the market entry barrier. Read More
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The article tells a success story of creating a market niche by using the bathroom-related them. Discuss the pro and con of the gimmick used. Read More
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What role does Mojo (the business equivalent of charisma) play in making a company great? Would any business choose to be small over being big? Well ... Read More
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Adam Weinstein used to travel a lot and never remember to send family members cards for their birthdays and such. He thought it’d be a great idea to create a place online for people to go to write greeting cards and schedule them to be sent at a later date.

When he worked at an email marketing s Read More
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Interview with Christopher Penn, a marketing and new media leader, on being a professional speaker, landing sponsors for a podcast, and being a marketing authority. Read More
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Several months ago, Jill Felska and Jenn Korducki quit their jobs at a large PR agency in Chicago and started their own social media branding and management company. They decided “to enter the grad school of life” and learn the intricacies of business by simply doing it.

These two bright women a Read More
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Interview with Michael Stelzner, Founder of Social Media Examiner, on how he built his online magazine business model to over $1,000,000 in revenue in less than one year. Read More
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A grassroots viral marketing campaign with no advertising budget and no fancy marcom professionals raised money to save a life. These lessons can help you create a marketing success story. Read More
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For the entire 12 years that Mike Lapchick owned his marketing company, there was one giant problem that was always getting in the way: there was no consistent way to exchange product images with the manufacturers and retailers he worked with.

He came across a few solutions to the problem from t Read More
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