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So, have you ever noticed why you have to walk all the way to the back of the store to pay for your new stuff? Or how bout where things are placed in the store? You see Victoria’s Secret knows if you have to walk to the back to pay for your sexy Victoria’s Secret stuff, you have to pass a whole bun Read More
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Interview with Chris Reimer, Founder of Rizzo Tees and CMO of Scorch Agency, on why he started Rizzo Tees, how he moonlighted while having a full-time job, and more. Read More
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Facebook is my Rolodex: how one savvy professional uses social media platforms to create, deepen and enrich her relationships with media contacts such as reporters, editors and industry analysts. Read More
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A conversation with Chief Operations Officer (COO) Manish Naik of Furnace MFG who talks about his company's successful use of pubilc relations to find customers online. Read More
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Since starting Foiled Cupcakes a little over a year ago, Mari Luangrath's online cupcake delivery company has achieved a 600% increase in revenue and worked with over 100 Fortune 500 companies in the Chicagoland area. Watch my video interview with Mari to find out what techniques she used to incre Read More
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When Joe Chernov joined Eloqua, an online marketing automation vendor, traditional PR tactics held center stage.

Recognizing that change was needed, Chernov took on a new role, “Director of Content”.

Chernov’s increasing use of social media tools led to one of Eloqua’s most successful viral m Read More
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Interview with Tim Ferriss, New York Times Best-Selling Author and incredible marketer, on his new book, forming relationships with bloggers, the business behind his books, and more. Read More
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Interview with Sam Silverstein, author, business expert, and entrepreneur, on becoming a professional speaker, landing paid speaking gigs, and more. Read More
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Interview with Lewis Howes, THE authority on LinkedIn, on how he got started, what he learned about self-publishing a book, how he markets and promotes himself, and more. Read More
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When Ben Reid and his wife got married, they knew they didn’t need another blender or toaster, but they knew they loved to go out to eat. Ben and his wife thought, why not just register for a food registry? Watch my interview with Ben to learn how he was able to rethink the $20 billion wedding gi Read More
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