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Other than an excellent product or service, few things matter more than a captivating message that can attract customers. Learn the "Compared to What?" quotability cue and other specific ways to craft slogans and stories that enable you to stand out in your market Read More

Business people like talking about alignment. What is missing is a how part. Learn how alignment between business objectives, KPIs and action plans can be achieved. Read More

SEO is one of the most powerful weapon to promote out blog over the Internet. Many bloggers prefer the most common tactice for blog promotion. Read More

Writing is an important factor of blogging, to be a successful blogger you have to be a successful writer. Every folk has his own strategy to write articles, What is your strategy? Read More

Accounting Professionals: It’s Good To Be Sticky You’re a professional services provider, perhaps an accountant.  Your client is a growing business, and they came to you to prepare the corporate tax return.  After several years of faithfully performing this service for your client, you send them th Read More

Working in online Lead Generation, we all know that what Google says goes. Previous features rolled out in the Adwords platform have become mandatory (Enhanced Campaigns anyone?) and left advertisers scrambling to adjust their campaign structures. Well, one feature that Google has just added to Ad Read More

Developing a big data strategy is difficult and one of the many things you have to take care of is how to deal with the data you have or need to have. Read More

A strategy map is built according to business objectives and cause and effect links between them. Business objectives can be aligned with a KPI and action plan. Read More

There is currently a debate around the business model, Social Business, is it the correctly name for the emerging digital business model emerging from all the disruptive digital technology? Is this post I give my opinion, for what its worth. Read More