Buyer’s persona helps you create engaging content for your potential customers, it gives you insight about the habits of various types of customers. But before start creating the content for potential customers you need to research about the buyers persona. Collect data from web analytics, your own Read More
A job for life is a rarity these days. According to survey conducted by PayScale: 13% of millennials and 41% of baby boomers believe workers should stay in a job for at least 5 years before looking for a new role. 26% of millennials believe that workers should only be expected to stay in a job for Read More
Small Business Growth Strategy

Precise Graphics has the potential, according to Marcus, to grow to 50 million in sales. Some of this initial growth will result from Marcus utilizing the standard tycoon strategy of having other parts of his empire send business over to the new acquisition. (He hi Read More
Mid-year means it is time to review your strategic plan and your business plan. Temptation lurks here...Thinking shortcuts could interfere with effective decision making. There are a few ways you can circumvent this so you and your team can make a grounded decision. Read More
Effectiveness and Efficiency – there is still a bit of confusion about this pair of terms. Sometimes, they are used interchangeably. One reason is that these terms often come together in a common context. An activity may be effective and efficient, effective or efficient, or neither of the two. Read More
"An executive summary is a synopsis of your business plan. It conveys to the reader, the company’s goal, its current market position, and reasons for the business idea to be successful." Read More
Growth Strategy

Marcus will diversify the company's offerings to hit two different types of customers initially. This will help to reduce its vulnerability to economic downturns.

- The custom design line for interior designers will continue as before.

- The new Quick Ship Line will offer Read More
Apple have their sights on business users for the watch, and so it pays to see what it has to offer for the business world; yes, it challenges what the watch essentially is there to do – tell the time – but if it can enable entrepreneurs and business owners to increase their productivity and be mor Read More
"Marketing is not just about advertising, publicity and promotional activities; it is much more than that. An organization needs marketing to be on the top of customers’ mind recall and be competitive in the market." Read More
Early indicators are a popular tool when it comes to planning and forecasting in business. “Prediction is very difficult, especially if it’s about the future”, as Nobel laureate Nils Bohr once said. Hence, managers and planners desperately search for some early signs that help to improve the qualit Read More

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
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Multiple Marketing Channels Increase Sales

Remember when getting organic traffic was easier and there was no such thing as a penalty? Early on with AdWords I … More
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