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Everyone in the business world has heard of the book by Geoffrey A. Moore titled “Crossing the Chasm” (1991), but most entrepreneurs have no idea how it relates to them. In fact, it’s all about the “focus” required to get early stage technology products across the deadly chasm from early adopters t Read More
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CoTweet, HootSuite, and TweetDeck are examined for their personal and professional uses, benefits, and drawbacks. The availability of analytics and CRM integration is also discussed for informed decision-making. Read More
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I often hear people say that they have a great idea for a business but they are missing something to make it a reality. They don’t know how much it would cost to start up. They don’t know how to develop for the internet. They don’t know where to get financing. They don’t know where to start. Read More
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The journey started when I left corporate America. I sold it all and went on my own surf tour. 9 years later I reflect back on life as an entrepreneur. Read More
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How do I monetize my website properly? You may be making a little bit of money, but three key things can help improve your site's revenue. Read More
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Do you ever feel overrun by your email inbox? There are times when mine takes on a life of its own. Why? Because I love signing up for interesting newsletters, offers, and events. The problem? I don’t have enough time to read it all. The great news? I recently had a conversation about this with our Read More
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Investors invest in people, not ideas. Customers buy from people, not companies. Employees rally for a great leader. As an entrepreneur, you need relationships to succeed. That means relationships with team members, investors, customers, and vendors. One of the best ways to build a good relationshi Read More
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Having done a lot of business travel in his life, John began noticing that his dinner plans getting the grunt of moving around so often. He recalls most of his dinners as eating alone in the hotel room, or by grabbing a bite in his hotel restaurant, seeming to always take notice of the many other u Read More
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With the tenth anniversary of 9/11 upon us, and the recent financial woes, there seems to be a growing population out there worried about all the people and companies watching to hurt them. Why is everyone so paranoid these days? My plea to entrepreneurs is to recognize it as an opportunity, and go Read More
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Social Media the Right Mix for Your Company examines minimum web presence expectations for companies of any size. It also discusses the actual definition of social media, social media mediums, delivery vehicles, marketing mix for non-profits as well as for profits, demographics, and costs. Read More
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