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While working as a wedding planner in New York City and as the Director of Special Events at the Street Y, founder, Bonnie Marcus coordinated numerous events for celebrities and notables on a daily basis. Working with her fashion-forward and stylish clients, Bonnie seemed to constantly run into the Read More

I have learned that there are four important lessons to master in order to build a business:

The first concept to grasp was that I was a business and every decision made must be in line with sound business practices. Read More

While many may be hesitant to start a new small business given the troubling economy, there are opportunities for those who are willing to give it a go. Read More

If you start a business, odds are that your company will fail. Why do so many startups fail? Let's explore. Read More

As of today, I will have published an article here for entrepreneurs and startups every day for the last 1001 days, since I started Startup Professionals Musings near the close of 2008. It’s been a great ride, but it’s now time to dial it back a bit, and focus on some other priorities. I still plan Read More

“Can you get publicity on a shoestring budget?”

Question: “What are the guidelines for publicity (go for broke, bet the farm, or be conservative/fearful) for shoestring start-ups on the web?”

- Jennifer Little, Parents Teach Kids, North Bend, OR.


Shannon’s Answer: Jennifer, thank you for Read More

Twylah is a San Francisco-based startup that offers optimized Twitter brand pages for celebrities and businesses. Today, I am pleased to feature Kelly Kim, one of the founders of the platform. Read More

Attempting to improve the health, education, and welfare of the impoverished by starting a business designed to support the local need is admirable, but your typical banker is not the one to be approached for a business loan. Read More

What sparks paradigm-shifting innovation in any business? It’s a special mix of entrepreneur and company, regular in every respect except for having the courage and foresight to make an idea happen that was supposed to be impossible. As an entrepreneur in a startup, how do you know if you have this Read More