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Infographic that compares the characters from HBO's hit TV show with the characters from Entourage... Read More

We hear about how growth hacking is essential for startups to embrace and apply to acquire users. But there's nothing magical about it. Read on to learn how you can use some of the strategies employed by five companies in the early stages of their launch to grow user base. Read More

Back in 2006, no venture capitalist would have invested in content marketing. Nowadays, the situation has changed drastically. BuzzFeed, Business Insider and UpWorthy are Read More

You’re building something new and exciting, something you believe will change the way people do things, and while you’re approaching the deadline – you still question whether you’ll be able to afford a proper marketing campaign to really maximize the initial launch results.
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Sure, Skype is convenient, but in-person meetings are often indispensable. Sadly, they can break the bank if you're not careful. We look at the "physical vs. virtual” communications debate and assess which situations benefit most from the personal touch, and which can do without it. Read More

These marketing design considerations are essential if you want an effective marketing campaign. Treat each one seriously for every single resource you use. Read More

You may be wondering what is a lean startup. According to Ash Maurya, it is 'an organization that maximizes learning about what’s riskiest in the business model per Read More

Starting a new business can be a huge step for an entrepreneur or a team of businessmen. In general, a product based business may need more money, structure, planning and legal formalities in comparison to a service based business. That being said, there are a bunch of factors to consider and ‘to d Read More

Having played years of poker has taught me several lessons about startups and businesses in general.

This post lays out several of those poker tips and strategies that apply to business. Read More