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What is the one piece of information that you need to add to your sales letter that will increase your response rate? A call to action. What is a call to action and what isn’t a call to action is included in this article. Read More

Much of what we encounter in sales is out of our control. But we can exercise control over ourselves, our behaviors, and our actions to make what is out of our control more likely to result in a deal. Read More

Here is an exhaustive list of what great salespeople do. Is anything missing from this list? Should anything be deleted from the list? Read More

How many sales people begin their careers with reasonable product knowledge but little or no training in what this man calls effective cold calling technique? Read More

Hunting for new prospects isn’t easy. When we find an opportunity, we have to make it count! Check out these 5 tips for mastering first time appointments... Read More

The fastest way to become a commodity is to behave like one. Commoditization is built on undifferentiated service, by failure to create meaningful relationships, and by a failure to solve your client’s biggest most pressing issues. Read More

While change is good, sales people need to understand that buyers are more interested in improvement, not just change for change sake. Sellers need to help buyers see and get excited about the results of the new solution, not just the fact that it is new and a change from the last. Read More

While there is a lot of things that sales people have to manage and juggle while executing a sales, making sure that their sales process is aligned with the buyer's buying process is key. Mismanaging this, leads to both longer sales cycles, lost sales and a lot of misspent energy and resources. Read More

Selling is all about two-way conversations, often taking place in real time. Salespeople speak to potential customers, answer questions, and address concerns. They also provide information on the fly and adjust messages so customers are persuaded to buy. That’s the way the process is supposed to work — as long as sales is aligned with marketing, says Linda Bishop… Read More