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In the old ways of marketing, if you have a company, you need to advertise across various media and do it repeatedly until the people catches on. Undoubtedly it is effective, but ultimately too expensive for local and starting businesses. Thankfully, customers are now relying less and less on these traditional methods and are using the Internet to look for which products to use or services to hire. It is because of this shift in customer habits that you need to launch a link building program Read More

The truth is, as social media continues its rise, there have been a rash of posts explaining how the shiny new marketing tactic can be used as a workaround to having your own site. Building a social media presence without a Web site is like getting people hot and bothered over your product and then being too lazy to open the door when they attempt to come in. What was the point Read More

Supported with a PR and advertising blitz, Microsoft launched Bing to replace its MSN/Live search engine. Now that the hype has settled down a bit, let's consider the value of search results offered by Bing vs Google and Yahoo. Read More

Your small business should reach out for new customers online - the Internet is, indeed, THE gathering place. Find out the trends in people's online activities Read More

Are you using LinkedIn to promote any events that you are putting on? Here is video to show you how to promote an event on LinkedIn. Also a tip on how to leverage your connections to attend Read More

Rae Hoffman (aka Sugarrae) interviews some of the worlds top link building experts about what works today. 2010 Edition, this is often the most critical info you will read all year if you are looking for links to boost your SEO Read More

SEO or search engine optimisation is a way of getting your website to rank higher in Google and the other major search engines, and higher rankings mean more visitors. Learn yourself SEO with free online search engine optimisation lessons Read More

If you’re still wondering whether and how you should join the Social Media scene, you might relate to some of these concerns and hesitations we’ve heard from small businesses — and how to get beyond them Read More

Take a look and think about how Google (and therefore your customers) find and access your website. Then think about whether you are delivering business value with your current setup. Try to be honest. And then, when you think you have all the boxes ticked, throw “social” into the mix and see how you stack up. Scared? You should be Read More