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Recently, I was having a conversation with a friend of mine in the PR industry who was given a large client. She was telling me how she is guiding the client through their foray into social media. As she was talking, naturally I started to check out their company website, blog, Twitter presence, etc. And I had to stop her Read More

Are we to stuck on using just search engines for searches? It is always the obvious choice. Whenever we need something we just Google it, right? Well, mainly that is because of habit. Ever since Google has stepped on the scene we have been trained to go there for just about anything we need to know. Since Google is known as a search engine your second thought for search needs is usually another search engines like Bing, Yahoo or Ask, so they benefit a lot from being second fiddle in the same category of search to the all powerful Google. However, we shouldn’t dismiss the power of social media search Read More

Over the last several years blogging has become the foundation for social media campaigns of businesses big and small. Where Facebook and Twitter help keep companies in the limelight, spreading the word about special events, discounts and newsworthy items, blogs are the place where companies build their reputation and make sales. Over the last several years blogging has become the foundation for social media campaigns of businesses big and small. Where Facebook and Twitter help keep companies in the limelight, spreading the word about special Read More

Online reviews are the new word of mouth. If you have online reviews, then you need to make sure that you are listening and managing them. Here are 8 tips to help you out. Read More

On-page optimization improves the quality of the website. Tags have an important role to play for the website to be search engine friendly. Meta tag optimization is the second step in on-page optimization. Read More

If you've never experienced a drop in search traffic, it's very easy to do irrational things very quickly. Here's a quick step by step to diagnose issues that you need not panic about Read More

Establishing your small business online can be a bit of a daunting task, and taking some time to see what your competition is doing online can be a great guide. Obviously, you don't want to just copy what everyone else is doing, but by exploring other companies' strategies, you can both learn some lessons and identify areas where you can stand out Read More

You might have heard about the Google AdWords customer in India who threatened to kill himself if Google didn’t respond to his Google AdWords Help thread “in the next few hours”. This article might help save you from those extremes with help on some of Adwords' most common problems Read More

Laura Lippay, the former Technical Marketing Director at Yahoo! Media talks candidly with Company.com about SEO--why it's more than just a "code thing" and why you shouldn't drink the SEO Kool Aid Read More