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One of the biggest challenges businesses have with online video is their lack of knowledge on how video affects their branding as a whole. Most feel that all they have to do is simply “make a video” and then they “have a video” that will work wonders for their business. This couldn’t be further fro Read More

Search engines like Google or Bing aim to match user intent with appropriate content. Their goal is to make an accurate guess of user's intention and deliver the most relevant results. Read More

Jim Kras saw a problem in the marketplace: nutritional supplements were losing their identity. He built a business around offering customers a better product that was tied back to a brand...amazing story of how one man carved out his brand in a giant category. Read More

Web content is the textual, visual or aural content that is encountered as part of the user experience on websites. It may include, among other things: text, images, sounds, videos and animations. In Information Architecture for the World Wide Web, Lou Rosenfeld and Peter Morville write, “We define Read More

Many of you chose to participate in my recent Thesis Theme giveaway, in which one of my lucky readers/commentators would win a copy of Thesis theme, as well as a 30-min consultation with me. Read More

Articles Talk About Tips For Writing Great Headlines That Work. The headline is everything. Whether you're creating a landing page, a blog post or a sales page, your headline is what determines whether or not the visitor will continue reading down the page. Read More

Getting more traffic by itself is meaningless. You should put your focus on converting the visitors you're already getting into subscribers and customers instead. Read More

When choosing an affiliate marketing network, you need to consider a few things. Trust being number one. Inside is a list of the top affiliate marketing networks. Read More

With more and more Chinese embracing ecommerce, it is time for a large number of multinational companies to wake up from their deep slumber and understand the Read More