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This article looks at the use of the word 'please' in copywriting and asks whether it's good manners or sounds too desperate. Read More

If you’ve been in business a long time, it’s tough to step outside the traditional selling mindset and begin thinking like a publisher. But if you want to be found in organic search results, publishing – not selling – is the best approach. Here are some steps to make the transition easier. Read More

See common website design mistakes to avoid when designing your site. Website Design is what can make or break a website's success. Avoiding these errors can help make your website better. Read More

If you’re a business owner, investing in mobile technology for your website could help drive sales this holiday season and ensure mobile users can easily access your website (and purchase your products) year-round. Read More

Justification is as strong in a business as it is in an alcoholic, and it can be just as deadly.

There are many reasons why we justify our actions, but two really stand out – ego and fear.

For an alcoholic this can mean continued drinking, sometimes leading to death. For a business, it can me Read More

How to reverse engineer a high Google ranking on your website or blog post into a smart list-building strategy and future monetization opportunity. Read More

Investments in good designs have various advantages. It makes the company as well as the product more identifiable, more credible and also increases the manageability by the customers, employees, peers and the competitors. Read More

Bookmarking on social bookmarking sites serve many benefits that can be very beneficial to a Web. Let’s discuss the each benefit with example Read More

Recently we talked about social proof and whether or not all those social media stats are proof at all. As a test I replaced all the social media badges showing numbers with large icons. There was no negative impact – people continue to subscribe. So I took it a step further and remove the entire s Read More