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Each small business should have a website because the website can be a shop front and a virtual representation of your products/services. Therefore your “About Us” page should appeal to the online audience. Remember, your landing page should be attractive and have the appropriate content to establi Read More

If you are a customer, you generally want to see what you're getting before you buy it. Right?

So if you're a landscaper, how do you let potential customers "see before they buy" so you can win more landscaping jobs?

Landscaping companies usually don't have retail shops that prospects can vis Read More

Things have changed so dramatically over the past few years, we can now make the case that starting with the desktop when planning your communications strategy may be an increasingly backwards way of thinking.

Planning and designing for mobile first can open up new opportunities for growth and l Read More

I have dealt with plenty of SEO consulting and full-service SEO clients in my 13 year career that want to hand their site’s SEO off to my company and forget about it entirely—unfortunately a great SEO campaign is going to need input from the website owner, not just the expertise of the SEO provider Read More

Mobile marketing isn't necessarily rocket science. It still follow some basic marketing best practices applied to a newer channel. Rohan Gandhi offers several tips to help focus those who are looking to get started. Read More

Learn how content curation enables you to quickly create powerful content that brings customers to your site and drives action by building both authority and trust. Read More

Most people under estimate the value of press releases and don't bother with them, but there are a few different reasons why it is worth your while to create a press release.

These reasons include:

* announcing a major event to build exposure around your brand or business
* create high qual Read More

Chances are that there are quite a number of sites on the Internet with content similar to yours, especially if you’re running an e-commerce website, since the vast majority use generic manufacturers descriptions. If you would want your business to stand out from the rest, you need to master the on Read More

If you want your FAQ (frequently asked questions) page to come over as honest regarding what you offer, you need to ask yourself some key questions first. Here's how. Read More