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Regular readers here will know that while we continue with our SEO practice, provide Mentoring to our Hamilton based Innovation Factory clients and have a startup or two of our own – we also very much look for leadership by any of our local community leaders. And it’s so dang nice to be able to rep Read More

Our blogging experiment is over. Here, Andrea Wren recalls the lessons in getting Butterflyist off the ground under the instruction of Glen Allsopp, from ViperChill Read More

It has been hard to miss a ‘social media during the Super Bowl’ story this month as social media evangelists did their best to show how integrated social media has become in society. TV is a good example of the social media boom – every show now has social media channels and prompts viewers to inte Read More

Your sales funnel must be able to create interest for your audience. This is a necessary step to win sales from them. Make your sales funnel interesting. Don’t make it too serious. Give them some jokes if you think appropriate. Give them some interesting facts, interesting figures, and interesting Read More

It can never be said too many times but content is king. No matter what kind of website you’ve got, the only thing that will keep people there is the quality of what they are reading / watching on the screen. Whether you are selling a product or describing a service, how you describe it is all that Read More

It's the headline's job to suck the reader into what you have to say so that they're unable to leave until they get to the end of your content. Read More

understand that there's a lot more you need to do to stand an online successful business in addition to create a nice-looking professional website. Read More

Only so much time in a week, it appears and I’ve about run out of same! But not to worry, dear readers….here’s some “odd’s ‘n ends” that I’ve gathered up over the past week or so, that are cool, surprising and most of all, show potential for all of us involved in the digital arena, eh!

First up, Read More

Writing bad reviews will not only result in a loss of sales, but will also cause you a lot of stress. It doesn't have to be this way, if you read this post. Read More