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Word processors are an excellent tool for writing. However there is never any substitute for a well planned approach to writing. Take a few moments to read and adopt five writing habits outlined in this article as a means to overcome common problems many writers face such as writers block, so you c Read More
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There are many factors that affect the effectivity of a paid search or PPC ad, but as Search Engine Watch writer Miranda Miller puts it, there is no one-size-fits-all solution. What could prove effective for one ad may not be as effective for another. Read More
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Innovation Night is Hamilton’s key event for innovators and entrepreneurs to share and develop their ideas, practice and perfect their pitch, and present to their peers and the local innovation community…and we were there on Wednesday night for the latest rendition of same….and what night it was!
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According to a report from Coupons.com, “digital coupon users shop more frequently and spend more heavily, at almost 50% more annually, than the average shopper.”

If you aren’t immediately trying to figure out how to uptick your coupon code use on your website, you might be in the wrong business Read More
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Optimize your experience at Blogworld New York and other conferences by utilizing this survival guide with tips, supplies and strategies. Includes what to do before, during and after Blog World as well as the resources that are available. Read More
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Marketers can immediately increase their campaign success by using metrics and a payment model that is closer toward the end of the sales funnel. A “sale” is more valuable than a “prospect”. A “prospect” is more valuable than an “viewer”. In direct and online marketing, if a campaign is very target Read More
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If Web is not the same as Internet, and Online isn't always Interactive, what name do we give to E-Marketing? DragonSearch defends using Digital Marketing. Read More
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If you’re a smart website owner you know the importance of links. Inbound links to your website from relevant sources pass on a “trust factor” to the search engines. It’s easy to become so consumed with getting inbound links that website owners can forget that outbound linking can be part of an inb Read More
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In my opinion, PPC still has its place in the grand scheme of things when it comes to online marketing. Personally, I’ve found that PPC campaigns are great for branded keywords because it helps minimize the risks and costs that many site owners deal with. Not so long ago, SEO keywords would only co Read More
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While connected TVs aren’t in every living room yet, the rise of ‘second screen’ applications and platforms means that watching TV is certainly a lot more interactive than it used to be. In fact, a recent Nielson study showed that 88 percent of tablet owners and 86 percent of smartphone users in th Read More
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