While connected TVs aren’t in every living room yet, the rise of ‘second screen’ applications and platforms means that watching TV is certainly a lot more interactive than it used to be. In fact, a recent Nielson study showed that 88 percent of tablet owners and 86 percent of smartphone users in the U.S. use their devices while watching TV at least once a month.
Connected TV Provides Opportunities for Location-Based Marketing
Posted by ErinB under Online MarketingFrom http://betakit.com 4401 days ago
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