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Nearly everybody marketing on the internet uses email marketing to build a list, but few of them know about the benefits of list segmentation. List segmentation is the process of filtering out certain subscribers into a new sub list based on certain behaviour such as open rates, click through rates Read More

It is said that marketing is a key component of a particular product and needs to be taken into consideration when selling. There are several ways in which large organizations tend to market their products and get the much needed brand awareness they need. Read More

This week I chat to the godfather of content marketing Joe Pulizzi from the Content Marketing Institute. I've changed what I'm doing as a result, I hope you do too. Read More

The question all modern marketers now need to ask themselves is this: How can I use mobile and social to properly analyze and plan lead development strategies? Well, the answer to this question is intricate Read More

This is a fantastic post on how to create content that attracts links to your website, shares of your content, and brings real, buying customers. Read More

It is your job as an email marketer to continually clean your list and regularly purge your “dead” email addresses. But, there’s an important and potentially profitable step to take before you press the delete button: the reengagement campaign. Read More

Have you seen a number of backlink building methods that look to good to be true? Chances are they are. Take a look at some of these methods that are no longer effective. Read More

“Professionals practice until they can’t get it wrong.”

I didn’t come up with this, and I have no idea who did. (Google turns up everyone from Mark Twain to the military.)

But no matter.

All that matters is the MESSAGE. Read More

The most profitable, safe and easy way to make money online is by building a list. It’s estimated that one email subscriber is worth an average of $40 or one email subscriber on your list is worth an average of $1/ month. So, if you have a list of 1000 subscribers you should be earning $1000/month Read More