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In Episode 4 of the Content Marketing Podcast, Rachel Parker kicks off our "Content Marketing 101" series with "Know Your Customers."
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In this post I cover 7 topics from some big changes my online business is going through (that you need to know about!) to why you should ignore the n00bs in your niche. Read More

Smart marketing folks can sense change in the air and forecast what important trends will emerge in the new year. Here's a look at their predictions for 2013. Do you agree with them?

Though we cannot infallibly predict the future, we can look at the signs in the sky, check the direction of the w Read More

How much should your client understand SEO? Should you be educating them? In this post I look at the importance of educating your client in the art of SEO Read More

A person who writes knows that it isn’t just about getting words onto a page and then onto a running website—though that is what it has come down to nowadays. Whether you blog for professional purposes Read More

If your focus is on building an amazing email list, you will CERTAINLY get more than what you deserve (in the long run). How to build a great list without sweating much then? Read More

Five Blogging you need to know if you want your blogging experience to be a success. Read More

Although, Google keeps tweaking its algorithm regularly, it makes sure that the basic SEO process is intact (unmodified). No matter how many Google pets arrive, blogs which follow these basics will never get penalized. Do you know these basic SEO tips that we're talking about? Find out here [...] Read More

Nearly everybody marketing on the internet uses email marketing to build a list, but few of them know about the benefits of list segmentation. List segmentation is the process of filtering out certain subscribers into a new sub list based on certain behaviour such as open rates, click through rates Read More