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Are you struggling with how to select the best keywords to use in your small business website, organic search strategy, and paid search and online marketing campaigns? Try these tips. Read More

Jill Whalen looks at 4 trust factors that Google likely uses when trying to determine which relevant web pages to show to searchers. Read More

By improving your campaign’s quality score you can expect to see reduced keyword bid prices while actually seeing your ads place on higher positions. Here’s how it works.
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Google has updated their ranking advice and is telling businesses that they need to offer more quality information on their websites in order to earn higher search rankings. Learn why this makes the web a better place. Read More

In order to be successful with B2B SEO today it’s necessary to create quality content on a regular basis that extends beyond the product/service pages on your website. It’s necessary to have an active blog on your own site and contribute content to other industry websites. Read More

In a recent interview I did with SEO expert Eric Enge we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. Read More

It is significantly more effective if you get your banner in front of a lesser number of targeted shoppers than have it in rotation on the homepage -- in hopes of getting it in front of 1 million viewers -- but getting a 0.1% CTR, lower conversion rate, and, consequently, lesser number of sales. Read More

Google’s recently published patent about their Google News ranking algorithms. Though the patent can effectively protect Google’s intellectual property from competitive news aggregation sites, the patent also exposes the underlying algorithms behind the ranking of their popular news site. While Go Read More

After major updates there is no doubt regarding spamdexing and low quality work that it will be caught and hit sooner or later by Google. So, it is essential to work according to the webmaster guidelines and more importantly is to work smartly rather than working hard and getting hundreds of low qu Read More