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Our Salesforce.com customers database with decision maker contacts just finished getting an overhaul with a complete verification check to update and weed out any business contact data which is no longer active. The process which has kept the ActiveContacts data team busy over the last few weeks is finally complete and contact information for a fe Read More
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In this series of blog posts, you will learn, step by step, how to create a successful business-to-business marketing-for-leads program. For an outline of all the steps please see my article “Steps to Implementing a Marketing Plan That Drives New Business.” Read More
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It doesn't need to be. Just follow these 7 practical steps to creating a great referral business and in less than six months you'll unlock a majestic mountain of fresh, ready-to-buy or sell leads. Read More
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As we are in the cycle of the presidential election, there have been several high profile examples of how search is influencing and playing into the consumption formula for online video. Two specific examples demonstrate how search either reinforces the opportunity big media has in capturing their share of the explosive growth in online video, or Read More
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Things in the economy are pretty shaky right now, and the mistakes and misjudgments of the few are causing wide-spread problems for the many. If you're looking to understand the crisis, I can't recommend any better source than the awesome pieces done by NPR and This American Life- The Giant Pool of Money and Another Frightening Show About the Eco Read More
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In business, especially internet marketing, your reputation is your life. Your business success literally hangs in the balance of public opinion. Once lost, your reputation as a good web citizen will be hard to reclaim. So please, take this network marketing tip to heart and avoid bookmarking spam (or any spam) so your internet network marketin Read More
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Email verification software solutions have been around just as long as the need for email verification was felt and if you are looking for a solution to have your business to business email campaign lists verifed there are several options which may vary in terms of accuracy and effectiveness. Other than the pricing factor for each software have a Read More
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1. In Google Webmaster Central, if I change the crawl rate, how soon does that take effect? Will Googlebot obey the new crawl rate immediately? Read More
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In the real world, however, SEOs are often called in to optimize an existing site, after all of the URLs are created, the navigation is already in place and all of the content is written. While that obviously reduces flexibility and makes certain steps impossible, the site's search performance can still be improved using this 12-step process. Read More
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Last week I decided to find some quality Australian blogs to subscribe to. I used a newly compiled list of Australian Marketing Blogs that Julian Cole put together as the basis for my search. I was excited by the quality of some of the blogs on that list - but it struck me as I surfed through the list that there were three frustrations that I had Read More
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