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This is a strategy and it works. It is not being published as the only way to go. If you are having problems developing a full blown strategy you can start here. The strategy is complete but you being much smarter than I can modify and tweak it to fit your needs. This is a great starting point Read More

Thinking about "trademarking" your startup's logo or business name? Protecting brand identity is both extremely important, and surprisingly straightforward. Trademark Attorney Eric W. Fries explains how to trademark a name or logo in the second of two articles on the topic. Read More

If you’ve never tried running A/B tests, the good news is that it takes about half an hour to set up a split test, and it’s free. Read More

There’s no denying the fact that a CRM makes your non-profit more efficient, but many non-profit owners and managers may be wondering—HOW does that happen? Well, it’s not just luck and, sadly, it’s not magic. Although you may be able to produce some pretty magical results if you choose the right CR Read More

As your business grows, it will become more and more important for you to document your processes in an operations manual. In order to ensure that it serves as the best possible resource for your employees and your potential partners, business owners should follow these guidelines which can help gu Read More

I've had the pleasure -- even displeasure, if we wanna keep it real -- of working for a number of small companies; small business owners.  And I've taken every lesson I've learned from each employer into my own business.  I've watched them studiously as they conducted business, formed relationships Read More

The very best way that we can honor King’s dream is not to celebrate the man and the dream of his day, but to do the work he inspired his generation to do in a way that addresses the realities of our day. Read More

Change management had its limitations, after setting up business processes, the performance had to be constantly monitored . Implementing BSC KPIs surely helped. Read More

The Oxford University knows how to take Big Data forward and recently started with a new initiative, which is funded by the Li Ka Shing Foundation. Read More