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For more international sales, different cultures need different marketing strategies. This is why cross-cultural marketing is marketing through segmentation. Read More

This is a story of how I was able to get my daughters to get beyond their fear of flying to have a vacation of a lifetime and the similarities in some cross-cultural hurdles. Read More

Some businesses lose sales because their international clients do not have the same understanding or expectation of what is offered or promised. As usual the cultprit is cross-cultural differences. Here is how to begin to improve your cross-cultural explanation skills. Read More

Cultural differences mean that our clients might have different expectations than we expect. An accurate appreciation of your international clients' expectations can help you improve your international marketing, but it can also help you to establish a good foundation for trust. Read More

It is natural for international clients to be curious or nervous and they may have a certain apprehension about doing business abroad if this is their first time, or if it is the first time they are doing business with you. An easy way to build trust is to deliver what you promise. Read More

A simple question about whether your client is happy may not give you the feedback you would need to hear from your international clients. It is important to remember the cross-cultural communication challenges that stop you from learning more about your cross-cultural clients' expectations. Read More

One of the biggest challenges in cross-cultural communication is that different cultures simply do things differently, and when you do not adapt appropriately this effects your international business. Read More

This video on globalization, small business and the cheese bowl of doom by small business guru Iain Scott lays out perhaps the only argument against globalization I've ever really agreed with...perhaps because it's not really an argument against globalization at all. You see, Iain, the same guy who brought us the message that small business is a Read More

How international market research can help businesses find the right marketing tactics to use to reach international markets and why market research is an integral part of international marketing. Read More