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For the first time since Bloomberg BusinessWeek began its annual Most Innovative Companies ranking in 2005, the majority of corporations in the Top 25 are based outside the U.S. The reason: the new global leaders coming out of Asia. Read More

Historically small business has had no chance of competing with large corporations in the marketing area.The costs of using traditional advertising channels, such as TV and print were high and small businesses couldn't afford to employ the marketing people to do the non-advertising marketing such as PR and promotion. Read More

Have you read this book - Global Jumpstart by Ruth Stanat and Chris West? This book claimed to give us a step-by-step approach to taking your small business global. Read More

Here is another review of the business articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More

Have you ever been caught out saying the wrong thing at a business meeting abroad? You wouldn’t be the only one. Nobody is going to shoot you for saying the wrong thing but with a little more care we can spare our blushes and make it easer on ourselves, our prospects and clients. Cross cultural marketing and networking does require more attention to the detail. Read More

The last two weeks were busy with the Sugartone contest. My weekly review of business articles on BizSugar resumes again this week. As always, here are the articles I enjoyed reading on BizSugar and some of the thoughts they inspired related to international business. Read More

On March 25, 2010, people in hundreds of cities around the world will meet together offline to rally around the important cause of Concern Worldwide by hosting local events to have fun and create awareness. Through this, it is estimated that we will be helping to provide education to about 72 million children around the world who are not enrolled in school.
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If you want to show your business to the world, then use the internet technology. The evolution of technology has become an advantage for small businesses that it gives small business an opportunity to become global. Read More

Recent research shows that display advertising improves search performance and increases traffic to a site and also shows that interest generated from display advertising carries over to consumer search behavior. Read More