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Dynamic Ads enable you to laser-target people who browse home and apartment listings on your site, and present them with relevant adverts for properties when they use Facebook. Read More

How do we know what constitutes a good advertisement? Who can make such a decision and how?

Advertising is usually set among the creative industries and as such it is situated among the arts. University courses in advertising are arts rather than science courses. This schism provides us with so Read More

Technology is great, when it can be understood properly. The problem is, few really get it. We hear the idiotic hyperbole of the digital revolution telling us that everything will change and robots will eat our mothers. But tech doesn’t work like that. The question we must keep asking ourselves is; Read More

Advertising is currently becoming one of the biggest nightmares for companies. However, with the traditional advertising methods getting increasingly expensive, companies are in desperate need of substitutes. Well, Google came to the rescue with the introduction of online advertising strategies suc Read More

Do you enjoy doing keyword research? Probably not. It is one of the more tedious steps with Google AdWords campaigns. Depending on how many people are involved, it can be a lengthy process if you have to get pre-approval from other departments and research the volume and competitiveness of keywords Read More

Advertising can be a little bit more difficult for a small business. Advertisers have to be more creative and follow different sets of advice. Read More

Placing Facebook ads with the intent to convert requires a unique approach, one that is much different than trying to get more Page likes or build brand awareness. Make sure you're not wasting ad dollars! Read More

Looking to spend money on advertising your local business? Already running ads? Check out these five must-know tips from paid search expert Jim Armstrong! Read More

Entrepreneurship is not just the province of the twenty-somethings. When it comes to creating new businesses, it's the "old dogs" who are leading the pack.
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