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Did you know that 60 percent of new jobs each year come from small businesses? Many small businesses play a vital role in the American economy and support the ecosystem of larger companies like Google. This week just happens to be National Small Business Week, so lets celebrate: cheers to all the e Read More

If you haven’t had a failure, you aren’t pushing the limits. If you are really an entrepreneur, you are a risk taker and less cautious by nature, so failures should be expected. Wear you startup failure as a badge of courage. Don’t go after failure, but embrace it when it does happen and grow from Read More

Social media is an inexpensive marketing technique that requires more time than cash. But where do you go beyond social media to market your company on the cheap? Read More

Having a hard time marketing to millennials? The key to reaching this sizable demographic is understanding the participation economy. Read More

Smart companies surprise their customers when customers least expect surprises. When you deliver what people expect, but add a surprise, you can create something unusual. People remember unusual. People talk about unusual. And most importantly, being unique sets you apart from your competitors. Read More

Institutional investors across segments are seeking out new products that take advantage of sustainability themes and are finding ways to integrate sustainability considerations into all of their investment processes. Read More

I talk to a number of people who confuse being on a website with having their own. A good website does so much more than announce your presence. Read More

I want to show you 4 ways to prevent people from leaving your homepage. Fewer people leaving = more business.
Your Bounce Rate

If you were to look at your website tracking software, you’d find a number in there called “Bounce Rate”. This is the number of people coming to your website that l Read More

. CRM systems are designed to automate and optimize the relationship between a vendor and its customers. Channel partners are different. Read More