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Companies are starting to use social media to set strong online presence. Since most people today use social media in their everyday lives, companies see this as a mean to improve their sales and brand awareness. To get better mileage from social media, let us look at how it is used beyond building Read More

Marketing automation isn't the new kid on the block anymore. The majority of companies are considering implementing at least one automation software. Which tools have become more popular? How are brands using them? How is the automation market expected to grow? Take a look at these statistics. Read More

Online marketing is a different game now, and there are already many bigger and better players to compete if you’re marketing your small business. However, content marketing could be a powerful marketing strategy for a small business to stand out from the crowd and win its competition. The Internet Read More

Most of us cringe at the thought of having to summarize ourselves on a résumé. Two pages!! Is that all we get?! Fortunately, the nature of the inbound marketing industry lends itself towards creative ways of getting noticed. Read More

The information we collect on our customers can help us to develop new products and services, test marketing campaigns and pricing models, and find ways to more efficiently deliver value. Here are 9 ways that virtually any business can learn from their customers and how to do so. Read More

The world’s youngest billionaires, a nobody likes you button for Twitter, promoted tweets, Facebook cheating, customer service, blogger outreach, preventing a data breach, business apps, Pizza Dude and going from paper to digital. This is our community news round-up where we share information from Read More

As a rule, a franchise business offers investors greater assurance of their profitability, as opposed to other start-up businesses, and many of those that involve selling goods and services come with instant name recognition. Read More

Having a presence on social media sites will definitely give a boost to you as an individual and your business as well. But, the skill is to convey the right Read More

If you don't have plans in place to help you cope with those changes then your business won’t last. In many ways the winners in business will often be dictated simply by who is the most prepared. Read More