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Quizzes are amazing fun, but did you know they can also be used for getting new email subscribers? Check out three ways to take advantage... Read More

Attribution modeling is getting tougher in a multi-device world. Here we take a closer look at the problem and it's impact on conversion optimization. Read More

Knowledge is the factor that distinguishes the successful from unsuccessful, and therefore seen as a crucial element in achieving competitive advantage in the market. In order to infiltrate knowledge into the organization, significant investments in employee training need to be taken Read More

Segmentation literally means grouping. When you group your list into categories that represent the subjects that your audience is most interested in. Here's why segmentation is critical to your success and how to do it. Read More

Blogging is not always easy! In this post, I share my blogging framework, a tool that helps me develop more effective posts. Read More

The internet has opened up a lot of opportunities for the small business to compete on a higher level. The ebook goes over some fundamental internet marketing strategies for small business owners to implement. Read More

You may still believe “cash is king,” but studies show that today’s consumers are more profitable to your business if you accept credit cards — despite the processing fees you’ll incur as a result.

Here are some of the business benefits of accepting credit cards for your business... Read More

A look at media storage through history, since 1725 when the punch card was introduced to future technology such as the holographic disc, check out the infographic. Read More

SEO or search engine optimisation is something of an invisible science. It takes time to get a site ranking and clients can sometimes be frustrated by the lack of visible changes. Link-building and onsite SEO, in particular, are so important but they’re not something the client really sees. Read More